Green Tube Expands Latin America With BetPlay
With seamless integration, popular titles are selected from the vendor's various portfolios, currently available live with BetPlay and through the operator's digital platform. Since BetPlay went live with GreenTube content on July 19, titles such as Aztec Power, Apollo Sin of Sun, Amazing Stars, and Book of Lavingo have quickly established themselves as player favorites. Additionally, successfully adapting to online and mobile channels, the sizzling hot deluxe and Lucky Lady's Charm are setting up a foothold among Colombian players and quickly building a fan base.
BetPlay is one of the largest operators in Colombia, making it the first South American country to establish a licensing framework for online games in 2016. Since then, the industry has evolved at an alarming rate, and Greentube's content has proven successful in interacting and providing cross-selling opportunities for local operators looking to secure gold in promising markets.
Michael Bauer, chief financial officer of GreenTube, said, "BetPlay has a great reputation with a strong market position in Colombia. Adding their names to our network of operators puts us in a great position to continue to be a B2B supplier in the region. Our Colombian customer base continues to grow from strength to strength, and we expect our market position to expand quickly with our large gaming portfolio already delivering results for our partners."
Carlos Mora, BetPlay's head of product and operations, said, "Producing the highest quality entertainment to our customers is central to our operational strategy, and GreenTube's high-quality titles have enabled us to strengthen our interactive offerings. The company's player-driven approach and deep knowledge of the international market make GreenTube a great enemy of BetPlay. I'm sure this partnership will deliver fantastic results for both sides."
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