Playtech BGT sports signs long-term sportsbook extension with Codere
Playtech BGT Sports, a market leader in omnichannel sports betting solutions, has extended its sportsbook partnership with Codre.
The new deal, which runs through the end of 2022, covers retail and online facilities in Spain, Mexico, Panama and Colombia. It includes more than 9,000 betting terminals and retail store tiles, with numbers expected to grow in the coming months.
This partnership extension reflects increased demand for Playtech BGT Sports' products and leadership in these key regulatory markets.
The new product includes exciting content and unique features to help deliver an engaging user journey that combines the latest sports events and information with thousands of pre- and during-game betting opportunities.
In Spain, Cordere's portfolio includes more than 2,600 retail outlets, where transactions are conducted, including online gaming and 77 LBOs. The Cordere Apuestas brand is Real Madrid's official sports betting partner.
Cordere CEO Vicente Di Loreto said, "We are very excited to extend our deal with Playtech BGT Sports. Choosing Playtech BGT Sports will bring you great content and an attractive customer experience."
John Pett, chief commercial officer of Playtech BGT Sports, said: "We are very excited to sign a deal with Cordere that will enable us to distribute our products across retail and digital in Spain and Latin America over the next four years.
"We know that the type of user journey we can offer in combination with betting events and market range and the ability to build cumulative bets have driven additional margins across multiple markets and we look forward to helping further grow our customer base and performance levels."